Cain and Company's 14 Point Home Marketing Plan

You will find that most Austin Real Estate Agents will give you the five P's and that's it.  They will:

  • Put a sign in your yard
  • Put an ad in the paper or a magazine
  • Put an ad on the web
  • Put your house in the MLS
  • Then Pray it sells!

Our goal is different.  We realize that time equals money and our goal is to help you achieve the highest price possible in the shortest amount of time.  Since Keller Williams is a profit sharing company, every agent in our office is trying to help us sell your home.  This actually increases the probability that more people will see your home and you may receive a higher purchase price.  We also have over 450 offices nationwide, so your property will be marketed nationally, not just locally.

Another way we can help you achieve the highest price possible in the shortest amount of time is with our 14 Point Marketing Plan.  This plan ensures we reach the largest possible group of buyers for your property.

  1. Price your home strategically to be competitive with the current market and current price trends.
  2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.
  3. Place "For Sale" signage, complete with property flyers that are accessible to drive-by prospects.
  4. Provide you with comments/feedback from prospective buyers and agents that have visited your home. I will also help to come up with solutions to any potential feedback that may affect the sale of your home.
  5. Distribute "Just Listed" marketing to neighbors, encouraging them to tell their family and friends about your home.
  6. Optimize your home's internet presence by posting it on local and global MLS systems, including the Keller Williams Listing Service, and adding multiple photographs and creative descriptions.
  7. Create a virtual tour of your home and place it on multiple websites to attract local and out-of-town buyers.  According to Realtor.com, listings that feature a virtual tour receive 40% more views than listings without virtual tours.
  8. Create a home book and flyers for your property.  Showcasing additional information and photos of your home and neighborhood will attract extra attention.
  9. Target our marketing to active real estate agents that specialize in helping buyers in your neighborhood.
  10. Include your home in our company/MLS tour to allow other agents to see your home first hand.
  11. Include your home in Premier Homes, Keller Williams' widely circulated magazine that many Austin area buyers utilize.
  12. Create an Open House schedule to promote your home to prospective buyers.
  13. Target our marketing to active buyers and investors in my database that are looking for homes in your price range and area.
  14. Provide you with a private website that will allow you to review updates detailing my marketing efforts 24 hours a day and 7 days a week.

This marketing plan is a proven system that will help to sell your home quickly and for a great price.  Make sure to also check out my Seller 10+ Customer Service Commitment.  You may also find out instantly how much your home may be worth by seeing what other homes in your neighborhood have sold for.  If you have any questions, please don't hesitate to contact us at any time.